He may look cute and cuddly, but when you're not looking, "Poweee!" He just sold you a car!
Why They're Cool?
For starters, it's an animatronic badger in a cheap suit selling cars. They're also funny and edgy without crossing the line. And most importantly, these ads are for a local car dealer!
Why We Love Them?
These ads have killer watchability. They're as sharp as they are funny. And we repeat: they're for a local car dealer! This campaign proves once and for all that local car ads can be so much more than a guy in a giant cowboy hat screaming numbers at you.
What You Can Learn From Them?
Don't be afraid to tackle your industries negative stereotypes head on.What makes the humor, and more importantly, the message succeed is that almost everyone can relate to a bad experience they've had with a car dealer. Too often, advertisers are in such a rush to sell you their product or service, they forget to relate it to your problem or past experiences. Without that vital connection, you don't ask or have answered the key question anyone watching an ad asks: 'what's in it for me?' In this case, it's a car buying experience without being badgered.
The badger ads work because they emphatically signal to customers that Johnson Automotive Center truly understands the pain they experience when buying a car and the Johnson.