So, What Should a Video Production Cost?

Pricing a video project is a lot like a middle school dance. The client is on one side of the gym fearful of revealing their budget. The production company is on the other side afraid of revealing their pricing. A whole lot of laminated gym floor and fruit punch goes to waste. So what's the hold up?

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Running the Numbers on Facebook & Video

Most business owners considering advertising only look at what it will cost them. They rarely consider what it would take to break even on an advertisement or campaign let alone consider the lifetime value of an advertisement. The reason?

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