How to make shaving cool again:
Why it's cool:
Frank talk, well-placed expletives, dancing bears, and 'Merica!
Why we love it:
The history of advertising razor blades follows this simple formula: get a pro athlete, have him shave, show a graphic comparing your razor to your competitors, finish with an attractive woman feeling the pro athlete's face. Dollar Shave Club is a prime example of doing the exact opposite of what your competition is doing. They broke from their industry's mold with gusto.
What you can learn from it:
Be proud of your brand, how it came to be, and what it can do for your customers. We as a country have a love for pull-yourself-up-by-your-bootstraps entrepreneurs. We take pride in patronizing companies with those types of stories. That's almost every small business in America. Use that sense of pride to your advantage.