Ads We Love: Dollar Shave Club

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How to make shaving cool again:

 
 

From Dollar Shave Club | Agency/Production Company: Paulilu 

Why it's cool:

Frank talk, well-placed expletives, dancing bears, and 'Merica! 

Why we love it:

The history of advertising razor blades follows this simple formula: get a pro athlete, have him shave, show a graphic comparing your razor to your competitors, finish with an attractive woman feeling the pro athlete's face. Dollar Shave Club is a prime example of doing the exact opposite of what your competition is doing. They broke from their industry's mold with gusto. 

What you can learn from it:

Be proud of your brand, how it came to be, and what it can do for your customers. We as a country have a love for pull-yourself-up-by-your-bootstraps entrepreneurs. We take pride in patronizing companies with those types of stories. That's almost every small business in America. Use that sense of pride to your advantage.

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Patrick Kirk

No one knows the exact day Patrick Kirk was born, because he was carried into town by a pack of wild coyotes, but the end of March seems to have some consensus built around it. The townsfolk hadn’t much need for a coyote-raised wild boy seein’ as they already had a town idiot. So, they set Patrick off with the next traveling circus that rolled through town. It was there that the young boy learned of books and math and writing and other cultural offerings from Martha, the kindly old bearded lady, and her husband, Harold, the world’s tallest midget. In between shows, he would explore each new town, never having the chance to make friends with children his age, mostly because they didn’t speak coyote… However, it was on one such trek in his later teen years that Patrick happened upon a small cinema playing an engagement of Major League II. From then on, he knew that he must dedicate his life to motion pictures. The members of the circus were sad to see him go, some angry calling cinema ‘beneath them’, but Patrick took his leave and headed off to university to study the filmic arts. Over nearly half a decade of study, Patrick learned from notables such as Fritz Kiersch, director of Children of the Corn, and Gray Fredrickson, producer of the Godfather Trilogy. Patrick has worked locally in the Oklahoma City market as a grip, camera operator, and editor. He has directed a number of short films and commercial projects and aspires to do more. When not in the editing suite or on set, Patrick can be found relaxing at local sporting events or playing a round of golf. He is particularly fond of poker and has been known to frequent the local casinos. Patrick also experiments with cooking and can make a mean batch of tacos. Among things he still would like to accomplish, Patrick hopes to fly to the moon one day and get into an old fashioned pistols at dawn duel; preferably both at the same time.