Can something as simple as a clock tell a compelling story?
Why it's cool:
We are lovers of nostalgia at Indian Head. The story of this clock reminds us of our time in grade school when a similar styled (though not as great) clock adorned the wall in each of our classes. The soft hum of the second hand sweeping through time was often the loudest thing in the room during a test. And that test was the last thing between you and after-school cartoons. Unless you count the neighbor's scary dog at your bus stop...
Why we love it:
From a simple, minimalist designed clock is crafted a compelling story. The clock is shot from subtlety heroic angles to open the piece. The filmmaking piques your curiosity and makes you feel like there is something more to this clock. The narrative works to tie the story of the clock to the story of our everyday lives. It reminds us that, often, the small things done well are what make the difference.
What you can learn from it:
Everything has a story, even something ordinary like a clock. Listing a product's features and functionality can win you a sale. Giving it a story that allows a customer to connect to it can win you repeat business long after someone builds a better clock. In your video, focus on telling your product or business's story as well as what your product and business can do for your customers.