Ads We Love: Founders Brewing

Telling the truth, the whole truth, and nothing but the truth... 


From Founders Brewing | Production Company: Eskimo 

Why It's Cool: 

Beer. Craft Beer, that is. Craft Beer is in, and it's a good thing too. Craft Beer is a democratic response to lackluster mass-produced store shelf libations. The local brewery movement has produced some stellar beers and shifted the landscape. It's a natural extension of the keep it local movements. Why get something that's mass produced by a corporate conglomerate when you can buy it local and hand crafted from your neighbor?

Why We Love It:

The owners of Founders have a compelling story. It's a relatable situation to countless small business owners. The shot selection and editing style don't get in the way but rather makes Founders accessible to the audience. A deft touch can be the difference between connecting with the audience or turning them away.

What You Can Learn From It: 

Being bold in your video production doesn't always mean epic shots, big music, and high-concept. This video is bold because they chose to tell you their whole story, warts and all. They made mistakes and it had pushed their business to the brink. But out of that moment came the courage to turn their business around and make the kind of beers that they are known for today. Their hardship was a crucial part of their story. By sharing their struggles, they relate to their customers and their customers get to share with them the satisfaction of overcoming those struggles. When you relate to customers on that level, they begin rooting for you. And rooting is the manifestation of loyalty.

Patrick Kirk

No one knows the exact day Patrick Kirk was born, because he was carried into town by a pack of wild coyotes, but the end of March seems to have some consensus built around it. The townsfolk hadn’t much need for a coyote-raised wild boy seein’ as they already had a town idiot. So, they set Patrick off with the next traveling circus that rolled through town. It was there that the young boy learned of books and math and writing and other cultural offerings from Martha, the kindly old bearded lady, and her husband, Harold, the world’s tallest midget. In between shows, he would explore each new town, never having the chance to make friends with children his age, mostly because they didn’t speak coyote… However, it was on one such trek in his later teen years that Patrick happened upon a small cinema playing an engagement of Major League II. From then on, he knew that he must dedicate his life to motion pictures. The members of the circus were sad to see him go, some angry calling cinema ‘beneath them’, but Patrick took his leave and headed off to university to study the filmic arts. Over nearly half a decade of study, Patrick learned from notables such as Fritz Kiersch, director of Children of the Corn, and Gray Fredrickson, producer of the Godfather Trilogy. Patrick has worked locally in the Oklahoma City market as a grip, camera operator, and editor. He has directed a number of short films and commercial projects and aspires to do more. When not in the editing suite or on set, Patrick can be found relaxing at local sporting events or playing a round of golf. He is particularly fond of poker and has been known to frequent the local casinos. Patrick also experiments with cooking and can make a mean batch of tacos. Among things he still would like to accomplish, Patrick hopes to fly to the moon one day and get into an old fashioned pistols at dawn duel; preferably both at the same time.